Jotun invests 100 MDH in Morocco: New paint factory in Casablanca-Settat

Norwegian paint giant Jotun has signed a memorandum of understanding with Morocco’s Ministry of Industry to build a factory in the Casablanca-Settat region. The 100 million dirham investment aims to create 60 direct jobs by 2030, focusing on producing paints and coatings. This project boosts the local chemical industry and integrates more Moroccan suppliers into the global value chain. For Moroccan expats, this reflects the Kingdom’s growing industrial dynamism and the ‘Made in Morocco’ label’s rising competitiveness. It also supports Morocco’s strategy as a hub between Europe, Africa, and the Middle East. Jotun, founded in 1926, specializes in decorative paints, marine coatings, protective coatings, and powder coatings. Expats seeking job or investment opportunities can monitor this development, which promises to enhance the local economy and Morocco’s appeal as a manufacturing destination.